SEO stands for Search Engine Optimization.
Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Why is Search Engine Optimization(SEO) important for business?
Search Engine Optimization is important for business because it provides organizations with the visibility they need to attract customers during this digital era.
Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue.
How does Search Engine Optimization Works?
Search Engine Optimization works by optimizing your site for the search engine that you want to rank for whether it’s Google, Bing, Amazon or YouTube.
It consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.”
There are two kinds of Search Engine Optimization: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. Things like site speed, keyword presence, header text, and so on. On the other hand, Off-page SEO consists of anything done on other websites that may influence your rankings. This only refers to links.
On-Page Factors :
Also known as page titles, influence both the click through rates and people’s first impressions of your website.
This is a short description shown in the results page. It does not influence rankings but does influence clicks.
They break the information of a page into hierarchical order such as headings and subheadings.
Website URLs are very important for relevancy and for users. Include appropriate keywords and keep them short.
Keywords are the words and phrases that people type into search engines. They’re also known as search queries or “SEO keywords”.
Why is keyword research important?
Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about topics that nobody is searching for
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
Include an incoming hyperlink from an external website or an unlinked mention of your company or website on social media.
Why are backlinks important for SEO?
Backlinks are valuable for SEO because they represent a “a BIG HAND” from one site to another.