Best PPC Management - PPC Management Services India in 2024

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PPC management Services India

Moonlight Digital Services LLP is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our PPC management services can help you reach your goals. We Moonlight Digital Services provide the best & trusted PPC services in India and that is too in your budget. Our PPC service will help you to grab more relevant traffic, leads and ultimately more sales. Being a Digital marketing company, we will provide you with full support in your PPC management Services in India and best fit it into your Digital marketing plan.

PPC management services India
Assist SEO Keyword Discovery

Through PPC efforts, it’s easier than ever to discover opportunistic and converting keywords for SEO campaigns.

Stretch Your Marketing Budget

By fine-tuning your target keywords lists we’ll help maximize the bang you get for every rupees spent.

Extra Promotion & Syndication Options

Our pro and enterprise plans offer community management message forwarding and audience boost features.

No Long-Term Contracts

You can cancel your PPC management plan at any time. There are no long-term contracts required to get started!

PPC: A quick overview

Pay-per-click (PPC) is a method of online marketing where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. When executed properly, the cost per click becomes insignificant as the visit is worth more than what you pay for it.

How PPC works:

Pay-per-ads come in different formats like text, image, video or a combination. They can be found on search engines, websites, social media platforms, and more.

Search Engine Marketing:

This is another term for paid search or PPC. Advertisers bid for a spot in a search engine’s sponsored links when someone searches for keywords related to their business offering. For example, if we bid on the keyword “black sports shoe,” you can see many ads for related products on the search engine results page (SERP).

Setting Up a Successful PPC Campaign: For a successful PPC campaign, consider these factors:

Clear Goals: Have a clear understanding of what you want to achieve. Keywords: Select keywords that are relevant to your business. Target Audience: Know who your potential customers are. Strategy: Build a strategy that integrates all the above elements effectively.

Google Ads:

Google Ads is the most widely used PPC advertising system worldwide. It enables advertisers to create and manage their ad campaigns. The placement, timing, and cost per click of your ad are determined by an algorithm based on your budget, bid, ad quality, and relevance once your ad is live.

PPC ads are used by many businesses to promote their products and services to their target audience online. Whether you’re an experienced marketer or a beginner, a well-planned PPC campaign can be a potent tool to increase traffic and meet your business objectives.

PPC management Services India

Types of PPC Services

Search Advertising

A search ad is the smartest way to appear in front of those people who are actively searching for services or products offered by you. In this type, we create a Text ad that will connect to your landing page. This ad will appear at the top of the result page when a particular user searches for a query related to your services. However, this Search Engine Marketing technique helps to create a quick and quality impact for businesses. As the ad appears at the top of the first result page, it offers more visibility and more clicks from the targeted audience. 

Display Advertising

Online display ads have the power of attention-grabbing and targeting, as they are a combination of images and text. Hence, a properly designed and targeted ad is a door to quality traffic. As these ads show up on wide display networks, they can reach relevant audiences very quickly, i.e., without waiting for a search query. The following objectives can be achieved through display advertising:

Brand awareness

Lead generation


Social Media Advertising

Nowadays social media offer a great platform to market your product/services. But you can get benefits through properly defined social advertising strategy. In addition we are here to design a suitable and best fit advertising strategy for your brand that is in a cost-effective way. 

Remarketing Advertising

Remarketing ads are best to target the audience who left your website previously. The goal of these types of ads is to target an audience that has shown interest in your products or services previously. Using these types of ads, advertisers can easily target their most potential audiences using new strategies and new offers. Remarketing can be highly effective because it targets users who are already familiar with a brand and have recently demonstrated interest in it.

Video Advertising

Video ads, in-stream ads, or YouTube ads help promote your products or services through creative video. These types of ads we can target after, before, between the content, or even appear in YouTube search results. We can place these video ads on YouTube, display networks, social media, and video partners. Video ads are highly engaging and can convey a lot of information in a short amount of time, making them a popular choice for advertisers.

PCC Management Process

PPC Management Services Process

We use standard methods to create successful PPC campaigns. Our team stays up-to-date with the latest ad tactics. This helps us build effective PPC ad strategies. We’re always learning and adapting. It’s all part of our commitment to your success.

We offer the following tasks to build a PPC campaign:

Keyword Research and Analysis:

We dig into the exact words people use when they’re searching for stuff like what you sell. This way, your ads show up for the right people, just when they need them. And we also check out what your competitors are up to, find even better keywords, and whip up a strategy that puts you in the lead. Here, we also analyze negative keywords in order to avoid irrelevant ad clicks.

Tracking Actions Post-Click:

Before any ad setup, we need to decide on a perfect conversion tracking method. This tracking provides insights into what happens after someone clicks on your ad. Ads from Google always recommend setting up well-planned conversion tracking to get better results and an ad optimization score.

Ad Copywriting:

This is where we create the text for your ads. We write clear and compelling messages that encourage people to click on your ads. In the case of display or video ads, we write relevant and attractive headings and descriptions here.

Audience targeting:

Audience targeting is one of the most crucial steps in campaign building. This is about choosing who sees your ads. We use data to identify groups of people who are likely to be interested in your products or services. This helps us make sure your ads are seen by the right people.

Plan Bidding Strategy:

This involves deciding how much to bid for each click on your ad. We develop a strategy to get the most value out of your ad budget.

Optimization and Ad Management:

This stage is about improving your ads over time. We continuously monitor and adjust your ads to make them more effective. This includes testing different versions of ads, adjusting bids, and exploring new keywords and negative keywords.

PCC Management Plans

PPC Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you. We are best PPC management Service India


Monthly Package

  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
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Monthly Package

  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
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Monthly Package

  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
Choose Plan
PCC Management FAQ


Is promoting my business using PPC costly?

The cost of any business can vary from time to time depending on factors like competition in related industries and targeting areas. We do not promote unrealistic results here. But we offer some test-driven budget packages to plan your marketing budget for the upcoming period, even if you are a small business owner.

SEM vs. SEO What really works?

Both. SEO, i.e., search engine optimization, helps rank your website based on planned keywords organically each time, i.e., you are not paying any fees to appear at the top of the result page. It's a great achievement for any business, but it takes a lot of effort, patience, and, of course, a good SEO strategy to get it done. On the other hand, SEM, i.e., PPC, or paid advertising, gives quick results. A well-planned ad appears at the top of the pages for relevant search terms immediately once it is on. However, for any business, both SEO and SEM are crucial for attracting high-quality traffic according to the business's objectives, periodically.

When should I use PPC services?

Quick Results: If you want quick visibility for your business, PPC can be a great option. It allows your ads to appear at the top of search results as soon as they’re live.

Promoting Time-Sensitive Offers: If you’re promoting a time-sensitive offer, PPC can help you reach your audience on time.

Targeting Specific Audiences: PPC allows you to target specific audiences, locations, and times, giving you more control over who sees your ads.

Gaining Market Insights: The data collected from PPC campaigns can inform your SEO and content marketing strategy.

Remember, the cost of PPC is flexible, and you set your budget. So, it can be adjusted to suit businesses of all sizes.

 Have more queries? Feel free to connect us.

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