As per a recent survey, it is over 560 million internet users around the globe. And India stands the second-largest online market in the world. This reason is enough to take your business online. Even though you have a startup or you’re a small entrepreneur it is a good idea to put some efforts into online marketing. And we are here to answer How to Grow Your Business Online.
Steps to build and grow your online presence
- Plan goal and strategy for your online business marketing
- Decide your brand goal
- Study your competitors
- Decide Schedule and Budget
- Choosing the correct platform to start your online journey
- Learn about your potential customers
- Try To Get More Organic Traffic On The Website
- Focus on Digital Marketing Strategies
- Content Marketing
- Social Media Marketing
- PPC Advertising
- Email Marketing
- Learn performance
1. Plan goal and strategy for your online business marketing
This is a first and very important step in any business Planning. As per your business type you need to do research on many things and then construct your plan of action as per that.
1.1 Decide your brand goal
It is a thing that you need to clear first, what you want to achieve by taking your business on an online platform? Do you want to introduce your brand i.e brand awareness? Or Increase sales or revenue? Gain the customer’s trust or ratings? Increase social media followers? It could be anything. Planning a proper goal decides future marketing strategies, so do it very carefully and smartly.
1.2 Study your competitors
Before entering the online market. It is always a good habit to study your market competitors. It will help in designing your marketing strategies. We are not saying that copy anything from them but it is always beneficial to learn who is doing well in online marketing.
1.3 Decide your Schedule and Budget
Time and Money both are very important factors for any business. If you work on both properly, it definitely results in a Success. After researching market goals and competition, it’s time to decide Schedule for marketing strategies keeping in mind your marketing Budget. Even with a limited budget, online marketing works well, of course, you have to take care of a few things like targeting audience, quality content, and some patience with the Test and try approach. For spending your budget in the proper direction you need to also schedule it properly, which means at what time how much you are spending and what are short terms goals related to it.
2.Choosing the correct platform to start your online journey
There are multiple channels available using which we can perform online marketing. Choosing the correct platform is a crucial thing. It depends on what stage of business you are planning to start online marketing.
In any case, having a good website for your brand is a ideal start.
WordPress websites come with the latest features along with eye-catchy designs. And WordPress’ market share is 38% of all websites. Also with a limited budget, anyone can go for a trusted WordPress website.
3.Learn about your potential customers
This is one of the major and deciding factors for growing your business online. The first thing comes into mind that why and how? So, the answer is, unlike traditional marketing, online platforms gives a chance to know about your marketing audience. In this way one can put your efforts and money in the right direction. Hence, try to learn about your brand audience habits, their interest their browsing time and patterns, their locations, and languages. And focus on this information while executing your marketing plan.
4.Try To Get More Organic Traffic On The Website
This means focus on getting more visitors to your site in an organic way i.e. without investing money. It’s a search engine’s rule that a website should have good, quality, and most importantly Relevant content of your business/brand. This decides the ranking of your website on search result pages. Technically we can say create SEO friendly webpages on your site.
5.Focus on Digital Marketing Strategies
Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable way. We have multiple marketing platforms available now. We will discuss the below digitals marketing tactics with depth in upcoming posts. Till that start planning and gathering market information for your business.
- Content Marketing
- Social Media Marketing
- PPC Advertising
- Email Marketing
- Learn performance measurable ways
